Web Distribution, available with a software update later this spring, will let authorized developers distribute their iOS apps to EU users directly from a website owned by the developer. The Apple-provided design templates, which are optimized for key purchase and promotional use cases, are now optional. When directing users to complete a transaction for digital goods or services on an external webpage, developers can choose how to design promotions, discounts, and other deals. Marketplaces can choose to offer a catalog of apps solely from the developer of the marketplace. More flexibilityĭevelopers who’ve agreed to the Alternative Terms Addendum for Apps in the EU have new options for their apps in the EU: We’re providing more flexibility for developers who distribute apps in the European Union (EU), including introducing a new way to distribute apps directly from a developer’s website.
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